Hi, my name is Alex and I used to be overweight.
I’ve always struggled with my weight and felt body conscious, but this was compounded when I had child number 2, Georgina.
I lost my baby weight that I had put on with our first child, Harrison quite quickly and relatively easily.
But this was not the case after Georgina.
I tried joining a normal gym (this was back in 2008 so there wasn’t quite as much choice as there is now).

But it was a horrible experience.
I remember the first time I walked in – everyone seemed to know what they were doing.

And it felt like everyone just stopped and looked at me as I walked nervously towards the cross -trainer area. (I know now that this was just in my head, but at the time it felt very real)
Then on my 3^rd visit I bumped into someone that I knew and hadn’t seen for a few years (before I had kids) and even though they were being polite, in my head I felt like they were judging me – as if to say “how did you let yourself get like this”

I gave it a month of 4 times per week on the cross-trainer and hated every minute of it.
But thought that a significant weight loss would make it worthwhile.
When I got back home after my 16^th gym session to weigh myself I could have cried – I had only lost 2lbs.

“F**K this!! I want a personal trainer”
I started to google local Personal Trainers in Northampton.
They seemed like the perfect solution.

• They would coach me to exercise properly and to push myself.
• They offered help regarding my nutrition
• They would help me to stay motivated
• They would hold me accountable by taking regular measurements (not just weight)

I reached out to a couple and then got a nasty surprise.

It would cost at between £450 and £600 per month for 3 sessions per week.

I was on maternity with an extra mouth to feed and we just couldn’t afford it.
We had a few drinks that night (me and my husband Ricky, not me and the kids), and came up with a crazy drunken idea of starting our own fitness business.

I was working in event management and my husband in financial services! – perfect right?!
We kinda figured that there must be other ladies out there that had a similar problem to me.

And our drunken sketched out solution was something called ‘Small Group Personal Training”

We would offer the same benefits of Personal Training…..

• Coach each person to exercise properly and safely whilst also pushing them.
• Help with nutrition to compliment the exercise and to increase energy levels and accelerate fat loss.
• Help them to stay motivated and focused.
• And hold them accountable by taking regular measurements.

The only difference being that we would offer this service to small groups of ladies over 30 rather than 1-2-1.

Which would allow us to reduce the cost of Personal Training by over 80%.

We then sat on the idea for 3 years!

We just didn’t have the confidence or belief to leave our careers (we were both in our 30’s) and have to start all over again in a different industry.
During this time I had been experimenting on myself and my husband with different types of exercises, different types of nutrition and different ways of staying focused.
As the weight came off and my knowledge started to increase my confidence started to grow and my self-belief came back.

And then in early 2012 when everyone was gearing up for the London Olympics and health and fitness seemed to be on everyone’s radar, we took the plunge and officially opened in July 2012.

Fast forward 10 years and we now have 19 locations across the UK!

Hi I'm Ricky. I started off in the insurance industry [and stayed there for 17 years!] where stress took its toll and I ended up very out of shape and unhappy. 

With the 2008 economic collapse I lost my business but that was a blessing in disguise because I decided to focus on my fitness and eventually started helping others get back into shape as well.

Soon my wife and I co-founded Fitter Body Ladies where we focus exclusively on helping women 30+ get their glow back and do so in a healthy, sustainable way.